3. The objectives of the Authority shall be-
(a) to develop Sri Lanka as a tourist and travel destination both in Sri Lanka and abroad; |
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(b) to advise the Minister in charge of the subject of Tourism on matters relating to travel and the tourism industry, within the policy formulated by the Cabinet of Ministers, in relation to this sector; |
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(c) to provide guidance to the Sri Lanka Tourism Promotion Bureau to develop, promote and market Sri Lanka as a tourist and travel destination both in Sri Lanka and abroad; |
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(d) to provide guidance to the Sri Lanka Institute of Tourism and Hotel Management to undertake human resource training and development activities; |
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(e) to work towards the enhancement of the tourism and travel sectors in order to secure a contribution for the expansion and development of Sri Lanka's economy; |
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(f) to develop and promote adequate, attractive and efficient tourist services, inclusive of the hospitality industry in a sustainable manner; |
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(g) to license and accredit tourist enterprises in order to develop, enforce and maintain locally and internationally accepted standards in relation to the tourism industry and other related industries; |
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(h) to encourage persons or bodies of persons in the private sector to participate in the promotion of the tourism industry and the promotional and training activities connected with such industry; |
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(i) to do all such other acts as may be necessary or conducive to the attainment of all or any of the above objectives. |
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