P.U.(A) 424/97 TRADE DESCRIPTIONS (CHEAP SALE PRICE) REGULATIONS 1997
Regulation 14. Exemption.
These Regulations shall not apply to any person who, in the course of trade or business -
(a) reduces the price of goods where such reduction of price does not in any way indicate any comparison with any other prices;
(b) reduces the price of goods where the indication or expression relating to such reduction in price is made in compliance with any specific condition relating to the purchase of such goods;
(c) reduces the price of goods where the indication or expression relating to such reduction in price is made orally within the premises where the sale is made; or
(d) reduces the price of goods where the indication or expression in relating to such reduction in price is
(i) made on perishable goods; and
(ii) made three hours before the closing time for that particular business for that day.