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(1) Any person supplying or offering to supply goods of any description who gives, by whatever means, any false indication in respect of cheap sale prices shall be guilty of an offence.

(2) An indication in respect of cheap sale price is false -

(a) if the indication of the previously supplied or offered to be supplied price referred to in regulation 8(1)(a) is false; or

(b) if the price at which the goods are supplied or offered to be supplied is equal to or more than the price at which the goods were previously supplied or offered to be supplied; or

(c) if the price at which the goods are supplied or offered to be supplied is falsely claimed to be less than the price at which the goods were previously supplied or offered to be supplied by a specific amount or proportion; or

(d) if the goods are not available for supply throughout the period that the goods were to have been supplied or offered to be supplied at cheap sale price.

(a) provides false particulars in the notice under regulation 3; or

(b) maintains false records or particulars relating to the price at which the goods were previously supplied or offered to be supplied, shall be guilty of an offence.